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  • Jim Burris

Firestone Building Products Becomes Elevate

Firestone Building Products Rebranded to Align with Holcim, Firestone Becomes Elevate


Firestone Building Products announced that it is adopting the Holcim name and brand identity, becoming the Holcim Building Envelope division of its Solutions & Products Business Unit. Firestone’s iconic brand, a recognized industry leader in roofing, wall and lining systems, becomes Elevate™, symbolizing Holcim’s continued commitment to deliver superior quality and innovation with advanced building solutions.


Firestone, a premier provider of industry-leading roofing, wall and lining systems, is becoming Elevate. Building on Firestone’s iconic brand and legacy, Elevate represents Holcim’s commitment to deliver superior quality and innovation with advanced building solutions. The Elevate brand will provide the highest quality products and solutions to solve the industry’s shared challenges.


Under the new Elevate brand, the people, products, warranties and standards trusted in the industry will remain the same. Sales representatives and distribution networks will continue to provide the same superior customer service and product support.*


Customers and end users will begin seeing the new branding on product, warranties and product specifications in the near future. If you have any questions, please free to give Statesville Roofing & Building Restoration a call.


*Reprinted from ROOFING CONTRACTOR

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